About Us

ASI is with you every step of the way.

Advertising Specialty Institute® (ASI) is the promotional product industry’s largest membership organization offering media, technology, marketing and education to help cultivate success and community. We strive to provide a culture of support and care with the best service, products, education, research and content available to help our members succeed, every step of the way.

Promotional products make up a $22.2 billion industry. Why is the industry thriving? Because logoed items like hats, T-shirts and bags are traveling advertisements that leave a lasting impression, making them crucial for building brand awareness.

The industry is made up of suppliers who create, source and imprint products, and distributors who then creatively market and sell the imprinted products to their clients who use them to promote their business. Clients include Fortune 500 companies, nonprofits, schools, hospitals, charities and small businesses.